台灣水果在國外市場的現況與因應策略
Other Title
The current situation and strategies of Taiwan fruit export industry
Start Page
153
End Page
164
ISBN
978-986-03-0128-1
Date Issued
2011-12
Date
2011-12
Author(s)
胡世銘
Shy-Ming Hu
Abstract
台灣水果外銷產業的發展情形，從過去至目前受到國內外的經濟情勢的演變影響而有著不同的變化，在國內方面主要有經濟發展轉以工商業為主、農業土地及人口大量移轉至工商業、成熟的農業研發科技、農產品採收後處理及運銷技術日新月異、吉園圃及安全農業的推動、與中國大陸簽訂ECFA等，而國外方面主要有成立WTO組織加速農產品貿易自由化、多國性水果產銷企業強勢競銷、中國大陸農產品的掘起、國際海、空運航線便捷、對生產履歷及安全追溯的重視、日本宣佈對殘留農藥的正面表列為檢驗標準、我政府有關單位積極對外協商水果出口檢疫條件及排除非關稅障礙等；這些利弊因素再再影響台灣水果外銷產業發展過程，但基本上台灣水果的小農制生產及偏高的生產成本皆不利於國際市場上競爭；但另一方面，台灣水果的品種多樣化及不斷的創新、良好的風土氣候、農民優異的田間管理技術以及水果外銷業者兢兢業業對外拓展市場等因素對台灣水果外銷有正面推動的力量。因此，整體而言，雖台灣水果外銷產業逐漸有下降的趨勢，但目前整個產業趨向於水果品項多樣化、品質高級化及安全化、銷售高單價化、國際市場銷售區隔化等皆有利於台灣水果產業及農民的未來發展。
本文主要敘述過去及目前台灣水果外銷的演變，以外銷數量及金額、外銷制度、地區及品項等分別提出說明，最後對如何因應策略提出淺薄建議。
The development of Taiwan fruit tree industry is affected by global and domestic economic change. In the domestic situation, economic development and field utilization is transferred from agricultural to industrial and commercial trend; agricultural technology and post-harvest treatment improve; government promote safety and healthy agriculture; signing ECFA with mainland China. In global situation, WTO agricultural trade organizations accelerate the liberalization of international trade; international transportation become convenience; customers pay more attention to safety traceability and production records; Japan government announced the standard table of pesticide residue; Taiwan government actively consult that fruit export quarantine and to non-tariff barriers. Basically, Taiwan's fruit production (small planting area) is difficult to compete of high production international market. However, variety diversity, high quality and well field management are the advantages for entering to export market. Therefore, the future development of Taiwan fruit export industry tends to be high quality, high price, safety and healthy production to compare with other couturiers.
Event(s)
臺灣果樹生產改進與產業策略研討會
Publisher
農業試驗所
Type
book part
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