日本切花市場變化之觀察
Other Title
The Observation on Japan Cut Flower Market Tendency
Start Page
98
End Page
108
ISBN
978-986-05-7182-0
Date Issued
2018-10
Date
2018-10
Author(s)
Abstract
台灣地處熱帶、亞熱帶，並鄰近亞洲主要的花卉消費市場，具備發展花卉產業的良好條件。日本為台灣花卉的主要外銷市場，外銷切花中約90%銷往日本，因此應掌握日本市場動向，調整產銷策略。日本約26%切花來自進口，而大多數花卉藉由拍賣形式進入市場。日本花卉市場消費規模面臨衰退，因此日本政府積極採取花育、培養專業人才等措施促進民眾對花卉的正確認知及增進需求。台灣輸出日本的主要切花作物有文心蘭、蝴蝶蘭、洋桔梗和火鶴花，萬代蘭則是近年逐漸成長的品項，儘管目前台灣仍是最主要的供應者，但來自其他國家的競爭亦日益激烈，部分作物品項呈現下滑趨勢。為維持台灣生產之切花在日本市場的優勢，我們必須更專注於提昇生產品質和貯運保鮮技術，透過供應高品質、瓶插壽命長的產品提高自身競爭力。
Taiwan has tropical and subtropical climates and is closed to major Asian flower consumer markets. Those are advantages of developing flower industry. Japan is Taiwan’s main exporting country of cut flowers. About 90% export cut flowers were sold to Japan. Knowing the tendency of Japan flower market could help us to adjust production and marketing strategies. In Japan, 26% cut flowers came from imports, and most flowers entered consumer markets by auction. The flower consumption in Japan is facing a decline. Therefore, the Japanese government took measures to stimulate consumption, such as flower education and training professionals to let more people have a better understanding of flowers. Oncidium, Phalaenopsis, Eustoma, and Anthurium are the top four cut flower crop that export to Japan. The export of Vanda to Japan has increased in recent years. Although Taiwan is still the leading supplier of these crops, competition among countries is more intense. To maintain our advantage, we should focus more on supplying high quality and long vase life products by improving production and preservation technologies.
Event(s)
強化台灣花卉產業競爭力之科研技術研討會
Proceedings of the Symposium on Agricultural Science and Technology Researches for Strengthening the Competitiveness of Flower Industry in Taiwan
Subjects
外銷
蝴蝶蘭
文心蘭
洋桔梗
火鶴
export
Phalaenopsis
Oncidium
Eustoma
Anthurium
Publisher
農業試驗所
Type
book part
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