果樹產業面臨問題及未來發展方向
Other Title
Problems and Future Development of Fruit Industry in Taiwan
Start Page
11
End Page
18
Date Issued
1991-06
Date
1991-06
Author(s)
吳明哲
Min-Tze Wu
Abstract
近年來新台幣大幅升值，有利水果進口，不利水果出口。因此，我國原本外銷已感不暢之水果出口更加困難，而國外水果大量進口之衝擊下，國產水果常發生滯銷問題，引發農民陳情抗議。其間雖經政府於民國七十六年十二月宣佈水果進口管制措施，暫時緩和進口水果之壓力，然而管制手段終非長久之計，展望未來，實應確實檢討我國果樹產業面臨之問題，並研擬因應措施。
我國果樹產業面臨問題大致可歸納為如下：(一)農民市場導向觀念薄弱，投資生產前未做審慎評估。(二)缺乏適地適種觀念，經濟比較效益低。(三)果園經營規模小，生產成本高。(四)品質參差不齊，分級包裝不確實。(五)部份農民搶早採收，影響市場產銷秩序。
未來我國果樹產業應朝如下方向努力：(一)加強優良果品評鑑，刺激品質提升。(二)以專業農民為核心，推廣正確栽培管理技術及省工化經營理念。(三)加強育種及品種區域性試作，力求品種多樣化，並符合適地適種需求。(四)加強產銷資訊建立，減少產銷失衡問題。(五)加強產品行銷策略，增加運銷管道。
In recent years, the exchange rate of NT dollars to foreign dollars increased sharply. It is advantageous for fruit importation to, but disadvantageous for fruit exportation from Taiwan. Therefore, there is a serious marketing problem of locally produced fruits under the pressures of increased importing fruits. In December of 1987, the ROC government announced the banning measure of fruit importation in order to reduce the pressures. However, the banning measure can be only temporary. In the long run, the problems of fruit industry in Taiwan should be examined and the future measures be proposed.
The problems of fruit industry in Taiwan may be summed up as follows : (1)The marketing directed concepts are rather weak, there is no evaluation before investment. (2) Lack of concepts of planting at the suitable places, the economic effects are rather
low. (3)The scale of the orchards is quite small, so the production cost is rather high (4) There is no unique of the fruit quality, sorting is not thorough. (5) Some growers harvested immature fruits for the sake of better prices, but influenced the marketing order.
The fruit industry in Taiwan must be argumented in the future as follows : (1) To argument the fruit contests in order to promote the fruit quality. (2)To extend the correct cultivation technologies. (3)To argument breeding and local selection to meet the requirements of planting at suitable places and to versatilize the varieties. (4) To establish the information system for production and marketing. (5) To strengthen the marketing strategies.
Event(s)
台灣果樹之生產及研究發展研討會
Proceeding of A Symposium on Fruit Production, Research and Development in Taiwan
Subjects
台灣
果樹產業
Taiwan
fruit industry
Publisher
臺灣省農業試驗所
Type
book part
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