|Title:||美加蝴蝶蘭產銷概況與展望||Other Titles:||The Current Status and Prspective of Phalaenopsis Orchid Production and Marketing in the USA and Canada||Authors:||沈再木
|Issue Date:||Sep-2006||Publisher:||中華種苗學會||Journal Volume:||8||Journal Issue:||3||Start page/Pages:||47-60||Source:||植物種苗||Abstract:||
Phalaenopsis orchid is one of the most important agricultural products for exportation in Taiwan. Orchid pot plant becomes the second important pot plant in the USA. The quantity of Phalaenopsis young plants exported to the USA from Taiwan is increasing. To know the production and marketing of Phalaenopsis orchid in the USA, the authors had been to the USA and Vancouver, Canada to visite growers and flower markets in May, 2006. It is obvious that the demand of Phalaenopsis in the USA market is huge and still increasing. All the growers imported young plant from foreign countries mainly from Taiwan. They cultivated these plants into flowering plants for sale. In the past all the young plants imported from Taiwan were with bared root. It took time to replant and to get recover for these plants. About 30% of the plants would be discarded. Moreover the plants were weak and with low quality flowers. Only 20% of the plants had high quality flowers. The quality of flower was improved greatly when the young plants were imported with moss and pot. The cultivation period was also shortened greatly. However the cost for air freightage was so high that the quantity of potted plant exported was not much. Recently the technique of marine shipment has been developed. The cost for transportation by sea was less than 20% of that by air shipment. The high loss due to marine long term transportation needs to be solved. The ways that the Phalaenopsis plants were sold in the USA includes chain stores, wholesalers, flower markets and flower shops etc. Varieties with big white flower were the most welcomed. It occupies about 50% of the varieties in the market. Varieties with big red flower were the second ones and occupy about 35% of varieties in the market. The demand of the flowering plants in the whole year was stable except for Mother's day. The demand was the most high during the Mother's day. The price of Phalaenopsis flower plants was quite stable the whole year round. The retail price was about two times or more of the whole sale price. The main producing area in the USA were Florida state and California state. There were about 17 nurseries from Taiwan. They have about 18 hectares of greenhouse located mainly in the east coast and the west cost of the USA. Phalaenopsis young plants imported to Canada were mainly with bared root. The quality of flower was not quite good. The market was not big in Vancouver. Phalaenopsis flowering plants were mainly produced from 4 nurseries. The quantity supplied seems more than demand. The marketing in Canada was quite similar to that in the USA. Many of the plants were sold through a local auction market called United Flower Growers. Many of the flowering plants went to Washington State of the USA. The quantity exported to the USA is decreasing. The major problems for Phalaenopsis orchid to be exported to the United States include techniques for maintaining the quality of seedlings, affording the quantity of market demands, reducing the rates of mutants and virus and clarifying the environmental conditions for forcing. Accordingly, to develop the marketing of Phalaenopsis orchid, it was critical to improve the quality of seedlings, to reduce the rates of mutants and virus and to provide environmental conditions for forcing for those major cultivars and thus to improve the acceptance of those foreign orchid growers and to enlarge American markets. To reach these purposes, the flower suggestions were recommended to (1)establish qualified standard greenhouses of Phalaenopsis orchid for exporting to the United States in Tainan Orchid Plantation for rent to those interested orchid growers in Taiwan, (2)to enhance the developments of energy-saving facilities, (3)to speed up the researches of cultivating technologies for the mass production, storage and shipment and quarantine of seedlings, (4)to assist the interested growers to establish practical application system and help them to establish final nurseries for commercial flowering plants in America, and (5)to merchandize the major orchid varieties in the United States by applying for variety protection.
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