台灣米於史瓦濟蘭之食味品質分析

Other Title
Sensory Evaluation for Preference and Acceptability of the Taiwan Indica Rice var. TCS 10 in the Kingdom of Swaziland
Journal
台灣農業研究
Journal Volume
60
Journal Issue
1
Pages
11-20
Date Issued
2011-03-02
Date
2011-03-02
Author(s)
吳東鴻 
王俊富
Dong-Hong Wu 
Chun-Fu Wang
DOI
URI
Abstract
台灣良質米品種未在史瓦濟蘭王國市場上大量流通前，原本偏好乾、鬆口感的史國人民是否能接受具黏、軟特質之台灣米，其市場接受度將嚴重影響價格、包裝等行銷策略。 People of Swaziland prefer eating dry and loose parboiled rice. The Taiwan indica rice var. Taichung Sen TCS 10 produced in Taiwan has high cooking quality (sticky, soft and tender), but it remains unpopular in the market place of Swaziland. The objective of the study was to conduct a sensory evaluation to determine level of preference and acceptability to the Taiwan indica rice var. TCS 10 in Swaziland.
Subjects
水稻
官能品評
台灣米
秈稻
行銷策略
Oryza sativa
Sensory evaluation
Taiwanese rice
Indica rice
Marketing strategy
Publisher
農業試驗所
Type
journal article
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