高屏地區農產品批發市場關係品質的前因與結果

Other Title
Antecedents and Consequences of Relationship Quality in Farm Wholesaler Markets in Kaohsiung and Pingtung Area
Journal
台灣農業研究
Journal Volume
57
Journal Issue
1
Pages
74-84
Date Issued
2008-03-06
Date
2008-03-06
Author(s)
顏財發
林永順
羅婉容
Tsai-Fa Yen
Yeong-Shenn Lin
Wan-Jung Lo
DOI
URI
Abstract
中間商在農場行銷通路中扮演很重要的功能；然而，他們的行爲可能導致企業忠誠度與農場行銷的績效。 Middlemen act as an important function in farm marketing channels. However, their behaviors may result in loyalty of business and the performance of farm marketing.
Subjects
農產品批發市場
關係品質
關係承諾
公平性
Farm wholesaler market
Relationship quality
Relationship commitment
Justice
Publisher
農業試驗所
Type
journal article
File(s)
Loading...
Thumbnail Image
Name

journal_arc_57_1_6.pdf

Size

598.99 KB

Format

Adobe PDF

Checksum

(MD5):f12096d684b6e9dd12fd30bc857cd20f