荔枝產銷策略分析-澳大利亞及泰國荔枝產業經營與商業模式研究
Other Title
Strategic Analysis of Lychee Production and Marketing: A Case Study of Lychee Industry Management and Business Model in Australia and ThailandYau-shian
Start Page
101
End Page
117
ISBN
978-626-446-065-1
Date Issued
2026-07
Author(s)
Abstract
全球荔枝生產高度集中於亞太地區，澳大利亞憑藉南北跨緯度近 2,500 公里的地理優勢，搭配多元品種，擁有全球最長的荔枝產期；泰國則利用其獨特的熱帶早熟品種，可提早至 3 月下旬採收。澳大利亞與泰國在栽培技術、病蟲害防治、採後處理及市場行銷方面展現截然不同的特色：澳大利亞已發展出高度標準化的作業流程與機械化管理，並建立完善的低溫冷鏈系統以維持果實品質；泰國荔枝則分為北部（亞熱帶）與中部（熱帶）兩大產區，北部產區以'Hong Huay'品種搭配開心型整枝的生產模式，中部產區則種植開花涼溫需求極低的「熱帶荔枝」品種，建立市場優勢。臺灣近年也積極與澳大利亞合作，透過澳大利亞南半球優勢建立反季節生產基地。全球荔枝產業在追求永續發展的過程中，均面臨氣候變遷、病蟲害威脅、採後處理及勞動力不足等問題，正積極透過科技育種、精準栽培管理技術及標準化冷鏈流程，加速產業轉型，應對氣候變遷與市場競爭帶來的挑戰。
Global lychee production is highly concentrated in the Asia–Pacific region. Australia benefiting from its geographic advantage of spanning nearly 3,000 km across latitudes from north to south, together with a diverse range of cultivars, possesses the longest lychee production season worldwide. In contrast, Thailand capitalizes on its unique early-maturing tropical cultivars, enabling harvest as early as late March. Australia and Thailand exhibit markedly different characteristics in cultivation practices, pest and disease management, postharvest handling, and marketing strategies. Australia has developed highly standardized production systems and mechanized management, complemented by a well-established cold-chain infrastructure to maintain fruit quality. In Thailand, lychee production is broadly divided into two major regions: the northern (subtropical) and central (tropical) zones. The northern region predominantly cultivates the ‘Hong Huay’ cultivar using an open-center pruning system, whereas the central region focuses on “tropical lychee” cultivars with minimal chilling requirements for flowering, thereby establishing a distinct market advantage. In recent years, Taiwan has actively engaged in collaboration with Australia, utilizing the southern hemisphere advantage to establish off-season production bases. As the global lychee industry strives for sustainable development, it faces common challenges, including climate change, pest and disease pressures, postharvest management issues, and labor shortages. Consequently, the industry is accelerating its transformation through advances in breeding technologies, precision cultivation practices, and standardized cold-chain systems to enhance resilience against climate variability and increasing market competition.
Subjects
澳大利亞
泰國
臺澳荔枝合作
國際荔枝產業
Australia
Thailand
Taiwan-Australia lychee cooperation
Global lychee industry
Publisher
農業部農業試驗所
Type
book part
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