運用組織學習及網絡關係之企業轉型個案分析

Abstract

本研究以一個民間傳統青草藥業者轉型生技公司為研究對象，探討企業如何藉由組織學習及網絡關係，累積資源基礎以持續企業競爭優勢。研究結果發現，個案公司藉由持續的良好網路關係，取得所需之資源與核心能力，包括產品知識與技術、政府資金補助與行銷通路，乃至獎項之取得；並透過產官學合作，形成有效的組織學習，以創新技術及產品研發，促成人才培育與公司成長；也將某些產品委外代工，使能以較少投入來迅速擴大經營規模。因此藉由組織學習及網絡關係，可強化公司的競爭力，使成功轉型為一個有績效的企業。 This research investigated the application of organizational learning and cooperation network on the accumulation of resource bases for sustaining the competitive superiority of enterprise. A company which moved from the traditional Chinese herbal medicine industry to biotechnology industry was chosen for our case study. The results showed the company retained good network relationships to obtain required resources and core competence, including product knowledge and technologies, as well as government funds and marketing channels, even receiving an award. Moreover, the company built effective organizational learning through industry-government-university collaboration. It was therefore beneficial to technology innovation, product development, personnel training and business growth. The company also subcontracted some products for utilizing less investment resources to rapidly expand business scale. Thus, organizational learning and cooperation networks can enable enterprises to strengthen their competitiveness and successfully transform themselves into excellence performers.